Starbucks is rolling out a revamped loyalty tier structure that adjusts perks in real time based on visit frequency and basket size, aiming to reduce churn among lapsed Gold members.
Starbucks is rolling out a revamped loyalty tier structure that adjusts perks in real time based on visit frequency and basket size, aiming to reduce churn among lapsed Gold members.
A new wave of loyalty martech vendors is shipping AI agent features that automatically draft, test, and target personalized offers, cutting the manual campaign-building work marketing teams previously handled.
Delta SkyMiles and AAdvantage both announced enhanced co-branded credit card benefits this week, escalating a competitive push to lock in premium travelers ahead of the fall booking season.
Visa is broadening its instant rewards redemption network, letting cardholders apply loyalty points directly at checkout across a wider set of issuer and merchant partners.
