Wyndham Rewards moves from three award tiers to four on September 15, cutting its entry level to 5,000 points while lifting its most expensive properties from 30,000 to 45,000 — the program's first tier restructuring since 2019.
Wyndham Rewards moves from three award tiers to four on September 15, cutting its entry level to 5,000 points while lifting its most expensive properties from 30,000 to 45,000 — the program's first tier restructuring since 2019.
Air France-KLM's Flying Blue moved to Light, Standard and Flex award fares on September 8, keeping headline prices flat while charging 25% to 75% more miles for the flexibility awards previously included by default.
BofA Rewards opened to all personal checking customers, removing a $20,000 three-month average balance gate and extending tiered benefits worth a stated $150 to $4,000 a year across banking and Merrill accounts.
Lidl US replaced its myLidl program with Lidl Plus, abandoning milestone rewards at $100 and $400 in favour of point accumulation on every basket, personalized coupons and member-only shelf pricing.
Carnival Cruise Line began Carnival Rewards on September 1, awarding three points per dollar on eligible spend and setting status through a Star currency with Gold, Platinum and Diamond thresholds.
Starbucks is rolling out a revamped loyalty tier structure that adjusts perks in real time based on visit frequency and basket size, aiming to reduce churn among lapsed Gold members.
A new wave of loyalty martech vendors is shipping AI agent features that automatically draft, test, and target personalized offers, cutting the manual campaign-building work marketing teams previously handled.
Delta SkyMiles and AAdvantage both announced enhanced co-branded credit card benefits this week, escalating a competitive push to lock in premium travelers ahead of the fall booking season.
Visa is broadening its instant rewards redemption network, letting cardholders apply loyalty points directly at checkout across a wider set of issuer and merchant partners.
