Coverage tagged #personalization

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Hotels

Wyndham Rewards Adds a 45,000-Point Tier, Raising Top Hotels 50% From September 15

Wyndham Rewards moves from three award tiers to four on September 15, cutting its entry level to 5,000 points while lifting its most expensive properties from 30,000 to 45,000 — the program's first tier restructuring since 2019.

Sep 14, 2026 · One Mile at a Time

Latest Timeline

2 articles

Sep 3, 2026

Retail CX Dive

Lidl US Drops Spending Thresholds for Continuous Points in Lidl Plus Relaunch

Lidl US replaced its myLidl program with Lidl Plus, abandoning milestone rewards at $100 and $400 in favour of point accumulation on every basket, personalized coupons and member-only shelf pricing.

#Lidl #grocery loyalty #personalization #points #program redesign

Aug 9, 2026

Loyalty Platforms Loyalty Wire Desk

Starbucks Rebuilds Rewards Tiers Around Real-Time Personalization

Starbucks is rolling out a revamped loyalty tier structure that adjusts perks in real time based on visit frequency and basket size, aiming to reduce churn among lapsed Gold members.

#Starbucks #churn reduction #personalization #tiered rewards