Churn Calculator
Use this churn calculator to understand how many customers you lost during a period and how much retention work your loyalty program needs to offset.
How to use this calculator
Measure customer churn rate, retained customers, and retention rate for a period. These calculators are intended for planning and benchmarking. Use your own finance, attribution, and campaign data before making final budget decisions.
Worked examples
Each example runs the same formulas as the calculator above, using figures typical of that kind of business.
Fitness studio chain
A 5-location yoga and fitness studio seeing seasonal churn patterns during summer months.
| Customers at start | 2800 |
|---|---|
| Customers lost | 420 |
| Churn rate | 15% |
|---|---|
| Retention rate | 85% |
| Retained customers | 2,380 |
SaaS platform
A B2B software platform monitoring account cancellations month-over-month to measure program impact.
| Customers at start | 45000 |
|---|---|
| Customers lost | 2250 |
| Churn rate | 5% |
|---|---|
| Retention rate | 95% |
| Retained customers | 42,750 |