SMS Campaign Cost Calculator
This SMS campaign calculator helps retention teams sanity-check text-message campaign economics before sending a loyalty offer or win-back promotion.
How to use this calculator
Estimate SMS campaign cost, expected orders, gross profit, and ROI from a text-message promotion. These calculators are intended for planning and benchmarking. Use your own finance, attribution, and campaign data before making final budget decisions.
Worked examples
Each example runs the same formulas as the calculator above, using figures typical of that kind of business.
Apparel brand flash sale
An online fashion brand running a 48-hour clearance promotion with a reminder message to a core segment.
| Recipients | 35000 |
|---|---|
| Messages per recipient | 2 |
| Cost per SMS | 0.025 $ |
| Conversion rate | 4.5 % |
| Average order value | 85 $ |
| Gross margin | 52 % |
| Campaign cost | $1,750.00 |
|---|---|
| Estimated orders | 1,575 |
| Estimated gross profit | $69,615 |
| Campaign ROI | 3,878% |
Grocery delivery win-back
A meal delivery service targeting inactive users with a limited-time discount via a single text message.
| Recipients | 8500 |
|---|---|
| Messages per recipient | 1 |
| Cost per SMS | 0.032 $ |
| Conversion rate | 2.2 % |
| Average order value | 38 $ |
| Gross margin | 35 % |
| Campaign cost | $272.00 |
|---|---|
| Estimated orders | 187 |
| Estimated gross profit | $2,487 |
| Campaign ROI | 814.4% |